Cricket Legends Sir Viv Richards, Sir Richie Richardson, Sir Andy Roberts, And Sir Curtly Ambrose End Triumphant Uk Tour To Celebrate The World-Class Cricket And Vibrant Culture Of Antigua And Barbuda.
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The Antigua and Barbuda Tourism Authority are proudly celebrating a phenomenal UK Tour that showcased the culture and spirit of Antigua and Barbuda and shone a light on a momentous year of international cricket taking place in Antigua’s famous Sir Vivian Richards Stadium this year.
The tour coincided with the launch of the Be Here campaign which highlights Antigua and Barbuda’s charisma and appeal, highlighting the country as a must-visit destination for 2024 in the coined year of cricket.
Over the course of five action-packed days, Antigua and Barbuda’s iconic Knights, Sir Andy Roberts, Sir Vivian Richards, Sir Richie Richardson, and Sir Curtly Ambrose travelled 800 miles across England and Scotland to meet Cricket fans, dignitaries, destination partners and national media in a roadshow that showcased the vibrant culture and sporting history of Antigua and Barbuda.
Guests at each venue were treated to electrifying performances from the band ‘Spirited’ featuring Sir Richie Richardson and Sir Curtly Ambrose, who really set the dance floor alight.
In each destination the Knights were interviewed by top tier journalists including the acclaimed BBC, ITV News, talkSPORT, Sky TV and The Times to name a few – taking part in a total of 14 interviews across four days, creating a national media buzz and news headlines across Britain’s most respected channels.
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Cherrie Osborne, Antigua and Barbuda Tourism Authority Director of Tourism UK & Europe said, “Hosting the Antigua and Barbuda Tourism Authority ‘Cricket and Culture Roadshow’ alongside our esteemed Cricket Knights and the outstanding Spirited Band was a moment of immense pride. By creatively blending our sporting legacy and cultural richness, we’ve distinguished ourselves in a crucial market.
Over five action-packed days across England and Scotland, engaging with destination partners, media, and cricket fans, we’ve inspired travellers to join our unique journey in Antigua and Barbuda, where every moment is unforgettable.
Our innovative cricket and culture tour will boost awareness of our destination and encourage visitors to experience it first-hand.”
Antigua and Barbuda Tourism Authority’s Cricket and Culture UK Roadshow in numbers:
- 4 legendary cricket Knights
- 800 miles-travelled
- 4 UK cities
- 6 events
- 750 guests
- 14 interviews with National Media
- 180 minutes of uplifting music from Spirited Band
Tuesday 23rd April – London, Lords Cricket Ground
The tour kicked off in London at the world-famous Lords Cricket ground, also known as the “Home of Cricket”. Two hundred guests attended an exclusive black-tie gala event, where VIPs included the Honourable Chet Greene, Minister for Foreign Affairs and Her Excellency High Commissioner Karen-Mae Hill.
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e Knights regaled the audience with cricketing tales and shared their favourite places in Antigua and Barbuda during a lively Q&A session hosted by journalist George Dobell.
Wednesday 24th April – Glasgow, Drygate Brewery
In Glasgow, the Knights teamed up with Cricket Scotland for an evening celebrating cricket and Scotland’s qualification for the Men’s T20 World Cup. Hosted by Irish commentator Andrew Leonard the event was attended by VIP’s including Her Excellence High Commissioner Karen-Mae Hill, and Cricket Scotland players Chris Greaves, Brandon McMullen, Richie Berrington and Mark Watt.
Thursday 25th April – Leeds, Headingley Cricket Ground
Sports journalist Jonathan Doidge welcomed the Knights to Yorkshire County Cricket Club, the former stomping ground of Sir Richie Richardson.
The Knights filmed on-location interviews with broadcasters before joining 150 guests including England and Yorkshire County Cricket players Joe Root and Adam Lyth for an evening of food, music and celebration.
Friday 26th April – Leicester, St. Martin’s House
In Leicester, a two-part evening arranged in collaboration with Leicester Caribbean Cricket and Social Club started with an inspiring Q&A session followed by a musical extravaganza celebrating Antiguan culture and heritage for Antiguan and Barbudan people living in Leicestershire.
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VIP’s in attendance included Her Excellency High Commissioner Karen-Mae Hill, Dr Iris Lightfoot Chair of Leicester Caribbean Cricket and Social Club and gusts from the local community were invited to dance and celebrate with authentic music and Antiguan and Barbudan cuisine from Backyard Food.
Saturday 27th April – Leicester, Leicestershire CCC+
Sir Andy Roberts returned as the guest of honour to his former club, Leicester County Cricket Club where he made history by becoming the first Antiguan and Barbudan to play in the UK, paving the way for future cricketing stars from the West Indies.
Sir Andy’s international debut at the club was recognised, and honoured, at the match between Leicestershire CCC and Northants CCC, where the legendary fast-bowler was joined by his West Indies teammate Sir Vivian Richards.
The momentous year of cricket ahead
All eyes will be on the West Indies this summer, with the ICC Men’s T20 World Cup in June.
Antigua and Barbuda’s Sir Vivian Richards Stadium will play an integral part in the competition, hosting eight exciting international matches, ensuring Antigua and Barbuda will be front and centre of the global news coverage.
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The competition is the first in the ‘Year of Cricket’ for Antigua & Barbuda, with the exhilarating FairBreak Women’s T20 event in July and the Republic Bank Caribbean Premier (CPL24) from August 28th – October 6th, introducing the Antigua & Barbuda Falcons.
Additionally, England’s Men’s Cricket will tour the West Indies for a white ball series in November, with matches expected across Antigua and the Caribbean.
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