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  • Antigua Barbuda Tourism Authority wins gold for digital marketing campaign: ‘Your Space in the Sun’

Antigua Barbuda Tourism Authority wins gold for digital marketing campaign: ‘Your Space in the Sun’

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The Antigua and Barbuda Tourism Authority’s creativity during the Covid-19 pandemic and response to consumers growing demand for space, has been recognized and awarded by the Travel Weekly Magellan Awards.

The Magellan ‘Travel Destinations’ Gold Award went to the Tourism Authority’s  destination marketing campaign ‘Your Space in the Sun” launched in July.  The Travel Weekly Magellan Awards are the premier awards for the travel industry, honouring the best in travel and saluting the outstanding travel professionals behind it all.

A statement from Travel Weekly announcing the Antigua and Barbuda Tourism Authority win, stated, “Judged by a group of your peers and held to the highest standard of excellence, your entry stood head and shoulders above the rest.”

Antigua and Barbuda Minister of Tourism, The Hon. Charles Fernandez, commenting on the award, applauded the team at the Antigua and Barbuda Tourism Authority on the win.

He highlighted the team’s “unwavering commitment to keeping travellers informed during the covid-19 pandemic, and for proactively developing a digital marketing campaign that resonated with the travel trade and consumer.”

“Antigua and Barbuda’s tourism marketing efforts continue to adapt to suit the situation.  I am optimistic that with the combined efforts of the private and public sector, and the resilience of the Antigua and Barbuda Tourism Industry, that we will come out of this pandemic stronger.”

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CEO of the Antigua and Barbuda Tourism Authority Colin C. James said, “As the pandemic unfolded, and countries went into lockdown, our consumer sentiment analysis showed that persons equated the words ‘safe’ with ‘space’.  We had prospective travellers whose vacations were affected at the start of the pandemic, sitting indoors contemplating their next trip to the Caribbean, and so we shifted our 2020 marketing strategy.

In addition to keeping travellers informed on Antigua and Barbuda travel advisories, our focus was to inspire audiences, with uncluttered views of Antigua and Barbuda and most importantly no crowds. McCann Demand helped us design this campaign, that used captivating aerial photography and video footage that drew audiences into our wide, open spaces, and motivated them to choose Antigua and Barbuda when next they were able to travel.”

The Antigua and Barbuda Tourism Authority’s tailored 2020 strategy included a heavy focus on social media and the launch of the “Your Space in the Sun campaign with a television advert and a digital platform roll-out. The 30-second ad can be viewed here.

Hannah O’Neill from McCann said: “Antigua and Barbuda is without a doubt a luxury destination and our approach was to maintain a premium feel through contemporary and modern creative which centred on this feeling of space, all communicated through authentic imagery of what the islands have to offer.”

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REQUEST FOR EXPRESSIONS OF INTEREST

(CONSULTING SERVICES – INDIVIDUAL SELECTION)

 

OECS MSME Guarantee Facility Project

Loan No.: IDA-62670, IDA-62660, IDA-62640, IBRD-88830, IDA-62650

Assignment Title: Senior Operating Officer (SOO)

Reference No. KN-ECPCGC-207852-CS-INDV

 

The Governments of Antigua and Barbuda, Commonwealth of Dominica, Grenada, St. Lucia and St. Vincent and the Grenadines have received financing in the amount of US$10 million equivalent from the World Bank towards the cost of establishing a partial credit guarantee scheme, and they intend to apply part of the proceeds to payments for goods, and consulting services to be procured under this project. 

The consultant will serve as the “Senior Operating Officer (SOO)” for the ECPCGC and should possess extensive knowledge of MSME lending with some direct experience lending to Micro, small and medium-sized businesses, knowledge of the internal control processes necessary for a lending operation and the ability to design and implement risk mitigation procedures. The ideal candidate should possess an Undergraduate Degree from a reputable college or university, preferably in Business, Accounting, Banking or related field, with a minimum of 5 years’ experience in lending, inclusive of MSME lending. The initial employment period will be for two years on a contractual basis. Renewal of the contract will be subject to a performance evaluation at the end of the contractual period. The assignment is expected to begin on September 30th, 2021.  The consultant will report directly to the Chief Executive Officer of the ECPCGC.

The detailed Terms of Reference (TOR) for the assignment can be viewed by following the attached link below. 

 

https://bit.ly/3iVannm

 

The Eastern Caribbean Partial Credit Guarantee Corporation (ECPCGC) now invites eligible “Consultants” to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have:

  • An Undergraduate Degree from a reputable college or university, preferably in Business, Finance, Banking or related field; and
  • Minimum of 5 years’ experience in MSME lending. Applicants should also have:
  • The ability to design and implement risk management procedures 
  • Extensive knowledge of MSME lending with some direct experience lending to small and medium-sized businesses
  • Extensive knowledge of MSME banking operations
  • Knowledge of the internal controls necessary for a lending operation and the ability to design and implement risk management procedures
  • Experience developing and presenting information in public, including responding to questions in real-time
  • Experience lending to MSMEs located in the ECCU
  • Knowledge of marketing and communicating with the MSME sector
  • Ability to draft procedures to be used in a lending operation
  • Familiarity with the mechanics of a loan guarantee program
  • Exceptional written, oral, interpersonal, and presentation skills, and
  • Proficiency in the use of Microsoft Office suite.

The attention of interested Individual Consultants is drawn to Section III, Paragraphs 3.14, 3.16, and 3.17 of the World Bank’s Procurement Regulations for IPF Borrowers July 2016, [revised November 2017] (“Procurement Regulations”), setting forth the World Bank’s policy on conflict of interest. A Consultant will be selected in accordance with the Approved Selection Method for Individual Consultants set out in the clause 7.34 of the World Bank Procurement Regulations for IPF Borrowers. 

 

Further information can be obtained at the address below during office hours 0800 to 1700 hours:

Eastern Caribbean Partial Credit Guarantee Corporation

Brid Rock, Basseterre,

St. Kitts.

Expressions of interest must be delivered in a written form by e-mail by August 11th, 2021, to [email protected]

 

For further information, please contact:

Carmen Gomez-Trigg                                                            Bernard Thomas

Chief Executive Officer                                                          Chief Financial Officer

Tel: 868-620-8144                                                                  Tel: 869-765-2385

Email: [email protected]                                          [email protected]