The Antigua and Barbuda Tourism Authority, Tourism Partner of Cricket West Indies, has been capitalising on the ongoing CG Insurance Super50 Cup to promote Antigua and Barbuda.
It has been an exciting month, as the games which began on February 7, have featured the Caribbean region’s biggest rivalries and major names. The thirteen live games, a mixture of day and night matches, being played at Antigua’s Sir Vivian Richards Cricket Stadium and the Coolidge Cricket Ground will come to an end on February 27.
Additionally, a recent announcement by Cricket West Indies, will see Sri Lanka’s multi-format tour of West Indies, comprising three T20Is, all three ODIs and two Tests, now all being played in Antigua during the month of March. The T20 matches will take place at the Coolidge Cricket Grounds while the Test Matches and ODIs will be played at the Sir Vivian Richards Cricket Stadium.
A recent announcement by Cricket West Indies, will see Sri Lanka’s multi-format tour of West Indies, comprising three T20Is, all three ODIs and two Tests, now all being played in Antigua. The T20 matches will take place at the Coolidge Cricket Grounds while the Test Matches and ODIs will be played at the Sir Vivian Richards Cricket Stadium.
These are the first international and regional West Indies competitive cricket matches being played in Antigua since the Covid-19 pandemic began.
The Tourism Authority CEO, Colin C. James noted that “Though engagement with cricket-lovers is different this year with spectators missing from stands, Antigua and Barbuda will receive two months of significant global television exposure, as fans tune into digital and broadcast channels, to watch the games.”
The Super50 Cup is being broadcast on channels in numerous regions to include ESPN+ in the US, BT Sport in the UK, on ESPN Caribbean, via digital streaming by the CWI (Cricket West Indies) Match Centre on www.windiescricket.com and CWI’s YouTube and Facebook channels. ESPN+ and CWI channels will provide coverage of the West Indies Series. The matches will also be available for viewing on channels in other regions to include Canada, India, New Zealand, Australia, Sub-Saharan Arica, Pakistan and Bangladesh.
Both the Super50 cup and the West Indies versus Sri Lanka Tour, will benefit from prime viewing time to over 500 million viewers, providing an opportunity for Antigua and Barbuda to attract the attention of sports enthusiasts watching the game from Antigua and Barbuda’s key tourism markets and other countries.
International viewers of the cricketing action will see the inclusion of stunningly beautiful shots of the country in the broadcast presentations, with commentators inspiring fans to discover their space in the sun in Antigua and Barbuda. Destination branding will also be visible on strategically placed perimeter boards and on-field logo mats and across CWI social media channels.
